Category: Equestrian Marketing

Introduction With over 3.5 billion active social media users worldwide, there’s no denying the power of social media marketing. And when it comes to creating social media videos, the equestrian industry is lagging behind. The majority of horse businesses are still relying on static images and text-based posts to promote…

You might think you have a good website and lots of social media followers, BUT: Only 5% of your followers will actually see your organic posts! Don’t confuse your social media followers with a fully engaged community! The average time a potential customer spends on your website is 24 secs…